Privacy Policy

Laced respects your privacy and is committed to protecting your personal information in line with the Protection of Personal Information Act, 2013 (POPIA).

Who we are

Laced Shoewear
Email: support@laced.co.za
WhatsApp: 071 897 9280

What we collect

When you shop with us or contact us, we may collect:

  • Identity and contact details — name, email address, phone number
  • Delivery details — delivery address
  • Order information — what you bought, when, and order history
  • Payment information — processed by our payment provider. We never see or store your full card details.
  • Technical data — IP address, browser type, device information
  • Usage data — how you use our website, via cookies and analytics

Why we collect it

  • To process, pack and deliver your order
  • To communicate with you about your order
  • To handle returns, exchanges and support queries
  • To improve our website and product range
  • To send you marketing, only if you've opted in
  • To meet our legal and tax obligations

Who we share it with

We share your information only where necessary:

  • Couriers and delivery partners — to deliver your order
  • Payment providers — to process your payment securely
  • Our e-commerce platform (Shopify) and supporting service providers
  • Analytics and advertising platforms (including Meta) where you have consented
  • Authorities, where required by law

We do not sell your personal information to anyone.

Cross-border transfers

Some of our service providers (such as Shopify and Meta) store data outside South Africa. Where this happens, we take reasonable steps to ensure your information is protected to a standard comparable to POPIA.

How long we keep it

We keep your information for as long as needed to fulfil the purposes above, and to comply with legal and tax record-keeping requirements — generally 5 years after your last order.

Your rights under POPIA

You have the right to:

  • Ask what personal information we hold about you
  • Ask us to correct or delete information that's inaccurate or no longer needed
  • Object to how we process your information
  • Withdraw consent to marketing at any time
  • Complain to the Information Regulator of South Africa

To exercise any of these, email support@laced.co.za.

Security

We take reasonable technical and organisational measures to protect your information against loss, unauthorised access, or disclosure. Our website uses SSL encryption, and payments are processed through secure, compliant providers.

Cookies

Our website uses cookies to keep your cart working, remember your preferences, and understand how the site is used. You can control cookies through your browser settings, though disabling them may affect how the site works.

Marketing

We'll only send you marketing if you've opted in. Every marketing email has an unsubscribe link, and you can opt out any time by emailing us.

Changes

We may update this policy from time to time. The latest version will always be on this page, with the date it was updated.