We believe comfort and style aren't a trade-off
Laced started with a simple frustration: shoes that look good usually hurt, and shoes that feel good usually look like something you'd hide under a table.
We couldn't find a pair that did both. So we went looking — and built a range around a single rule. If it doesn't feel as good as it looks, it doesn't get our name on it.
Every pair we stock is chosen for two things: a timeless retro look that works with jeans, dresses, shorts or gym kit — and genuine all-day comfort. Cushioned soles. Lightweight builds. Shoes you forget you're wearing by mid-morning.
Proudly local
We're a South African business, based in Gauteng. We pack and dispatch every order ourselves - no warehouse, no order lost in a system. When you message us, you're talking to the people who put your shoes in the box.
That means we care about the things that actually matter to you: getting the size right, getting it to your door, and standing behind what we sell.
Step into style
We're a young brand, and we're building this properly - one pair, one happy customer at a time. If something isn't right, tell us. We'll fix it.
Questions? We're easy to reach.
Email: support@laced.co.za
WhatsApp: 071 897 9280